It only takes a little to BE BIG! Meet Clifford and Emily Elizabeth in the original Clifford book! Clifford is big. Clifford is red. But most of all, Clifford knows how to BE A GOOD FRIEND. The BE BIG campaign invites everyone, big and small, to take action and raise awareness for how CLIFFORD'S BIG IDEAS can make the world a better place. Clifford's Big Ideas are: Be a Good Friend * Share * Be Kind * Help Others * Be Truthful * Have Respect * Be Responsible * Play Fair * Work Together * Believe in Yourself